About
Background and Approach
Where I Come From
My background runs through three fields that often exist side by side in practice but are rarely truly connected: industry, management research, and project-based consulting.
At Porsche Design I worked on very concrete questions — how pricing, product range, and distribution interact. At the University of St. Gallen the focus shifted to fundamentals: how decisions are made, how markets function, how behavior can be systematically captured.
The project work that followed brought both perspectives together — with all the friction that arises when theory and practice meet.
How I Work
From this combination a way of working has developed that aims less at individual measures than at the interplay behind them. I'm interested in how things connect — and how to arrange them so they hold up in everyday use.
In practice that means: less added complexity, more orientation. And in the end, systems that remain manageable.
Background
Industry
Porsche Design
Pricing, assortment, e-commerce, marketing — operational leadership responsibility across core business areas.
Research & Teaching
University of St. Gallen
Management research, international study formats, publications, MBA teaching and program development.
Consulting
Independent
Project work at the intersection of analysis and implementation, frequently in collaboration with agencies and consultancies.