Swiss Student Value Survey

Every student considers the question of career development. I helped our Center for Career and Corporate Services by co-developing a better measurement to help their students evaluate their value-based work preferences.

St. Gallen Luxury Trend Study

What will happen tomorrow in luxury? And: how do you investigate and research what’s beyond the next bend for the luxury market? That was the central question of a self-study project alongside our luxury marketing course in St. Gallen in 2016.

Next Generation Luxury

The central question of most luxury brands today is how to rejuvenate their positioning. What do younger generations think about luxury? I initiated an international research project focused on these questions.